Grab a drink and join us for a discussion about how to leverage LinkedIn without talking about your business. Shay Rowbottom has gained 200K followers on LinkedIn in just over a year. Carlos Gil is the best selling author of "The End of Marketing". Rich Cardona is a veteran entrepreneur, media company CEO, and influencer that believes in being fearlessly authentic. All 3 of these SMEs are coming together to show you what you can be doing RIGHT NOW to create new business opportunities in ways you may have never thought about. We will have 30 mins of instruction and then 30 minutes of Q&A so have your questions ready!
This event is part of Bunker Brews, a monthly meetup (virtual for the time being) where the Bunker Labs community, including veterans, military spouses, and civilians, comes together to network with subject matter experts, investors, thought leaders, and more in an environment focused on growth and development. This event is for you if...
1. You're interested in meeting more like-minded, action-oriented entrepreneurs in a fun, casual setting.
2. You’re interested in getting involved in the local entrepreneur community.
3. You'd like to learn more about companies being created by veterans in our community.
Registered attendees will receive a confirmation email with a link to the virtual Zoom room.
*This event will be recorded. Participation in the meeting indicates your consent to being included in the meeting recording.
Rich Cardona Media
Shay Rowbottom Marketing
Gil Media Co.
Rich Cardona is a first generation American and retired Marine Corps attack helicopter pilot.
After getting a Masters in Business Administration our of fear he wouldn’t be marketable, he ventured into the traditional workplace and landed a job with Amazon. While he admits the company is the tip of the spear, his experience in fulfillment was extremely unfulfilling.
He left, moved into his in-laws basement and searched for which is his curiosities could potentially lead to a business of his own. After spending time with and documenting Claude Silver, Vayner Media’s Chief Heart Officer, he realized that there was a need for executives like her to become more visible.
Rich Cardona Media was born. Rich’s team helps executives and entrepreneurs become more visible by using video to create long term content and social media strategies. On average they increase visibility and engagement by the thousands in 90 days or less.
As part of his service after service Rich has also created a video series and podcast called The Leadership Locker where influencers and industry leaders share their expertise with transitioning service members and veteran entrepreneurs.
Guest have included: Gary Vaynerchuk, Heather Monahan and Todd Connor
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.
“I believe there’s still few people in the world who truly understand social media video marketing and the logic behind it.” -Shay Rowbottom.
Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook.
Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.
This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.
In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.
What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn.
It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.
You can follow Shay’s company page on LinkedIn for free video marketing tips weekly: www.linkedin.com/company/shayrowbottommarketing
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Cuban-American, Gil’s work has been featured by CNNMoney, Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm with offices in Los Angeles and Miami, which works with Fortune 500 clients.